Optimize Your Website for Your Customers
- Your goals drive your website, where you sell your products and services.
- Your content speaks to search engines, which direct visitors to your site.
- Your website attracts customers, telling them exactly what they need to know in order to buy.
You need a small business plan and web strategy to optimize these connections.
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Where to Start with SEO
If you know you want to optimize the information on your website, you need to know where to start.
You need to reach people and search engines. Address people through the user experience on your website and search engines through search engine optimization. In most cases, what works well for your site visitors can easily be made to work well for search engines.
We recommend that our clients start with 10 pages because search engines are looking for sites rich with information. More pages with solid content means higher search engine rank.
The first priority is strong description of your product or service, including any variations available. These are the pages where you most want visitors to land because this is where you make your money.
Second priority is expanding the basics of your product or service — how-to pages and explanations of details. Put each main point on a separate page.
Third, enhance the information that sells your product and business on a deeper level. These pages tell your success story. Customers love to hear stories about products and business owners. Women in particular become emotionally attached to brands. You can draw their loyalty by being open and honest, by telling your story. Include testimonials from those who have experience with your product, so their stories become part of your story.
When you approach search engine optimization, start with the highest value pages then move outward. If you need help, we can manage your SEO project for you. If you are ready to dive in and do SEO for your own site, buy the #1 ranked SEO Book today.
I need help planning my business. What should I do?
- Write your Small Business Plan.
- Make a Website Plan.
- Write great Website Content.
- Edit web pages to optimize your content.